The Answer is Everyone.
Having a social media strategy is now mainstream. It has fast become the cornerstone of many brands’ customer-facing strategy.
There has been a definite shift from just having a presence in driving campaigns and measuring conversion rates. You therefore need a skilled and experienced marketer. Do not assign the job to someone who likes Facebook and tweets every now and again.
If like me you are not a prolific social media user. From a business point of view at its heart, social media is about people. It’s also about conversations and developing leads and sales from those relationships.
Here are a few pointers on how to craft a job spec in terms of tasks and responsibilities.
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. We will be writing another article on what should be on a Social Media Marketing Plan shortly.
Essential Duties of your Social Media Manager.
Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a social way, while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Instagram, Snapchat, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyse key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces. Engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organisational elements. In order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
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