The Lycra clad brigade brought the UCI World Road Championships to a close last week in Harrogate.

However there is another lesser known world championship race that came to an end on the same street. This race didn’t have to change the route due to the wet weather. In the Road Worlds for Seniors 2019”, these athletes are getting active from the comfort of their care homes / day care centres.

Imagine connecting your turbo trainer to a laptop and cycling around virtual routes in the mountains (like Sufferfest for those in the know).

Now imagine either hand cycling machines, spin bikes or pedal exercises. Allowing the older generation to use in their care homes, connected to screens and racing against other care homes globally around the same route as the UCI worlds.

The technology is enabled by a brilliant partnership between British Cycling, Sport England and a tech start up business called Motitech. All with the same aim of getting more British participation in the Road Worlds for Seniors.

Road Worlds for Seniors is a competition, but most of all it is a great opportunity to focus on physical activity for older people and people with dementia.

According to one care home manager, the Road Worlds for Seniors have brought people together. Participants made new friends, individuals who couldn’t normally engage in physical activity were able to pedal the bike.

The combination of exercise and visual stimulation increases activity levels in older people. It gives them the opportunity to revisit familiar places from their childhoods and other important points in their lives. This element of Motivew is especially important for those who live with dementia. It provokes fond memories of familiar locations, such as their home town or favourite holiday location. Sparking conversations that bring their memories back to life. Everyone who participates will be rewarded for their efforts, with additional awards going to those who have cycled the furthest, and the care teams that have provided the best support.

Motitech’s concept, Motiview is a combination of immersive videos and specially-adapted physical equipment, designed to engage older people in physical activity.

The Road Worlds For Seniors

Is a global activity programme for cycling within care homes and care centres, which will run throughout September.

Support from British Cycling and Sport England, funded by DCMS, will see more care homes across the UK be able to access Motitech’s technology. It will allow them to engage in delivering physical activity opportunities for their residents at this exciting event.

This isn’t just a one-off event. The five-year partnership will see British Cycling and Sport England support the project through their ‘Places to Ride’ capital grants programme. Designed to deliver a lasting legacy from the 2019 Road World Championships by funding the development of multi-use facilities. As well as facility improvement and equipment. The programme will engage with a broad spectrum of cyclists, encouraging people who have never cycled before to get on their bikes.

‘Places to Ride’ has been made possible through a new £15m commitment from the UK Government, and will be delivered over the next three years. This will be through a unique partnership between British Cycling, Sport England and the Department for Digital, Culture, Media & Sport (DCMS). For Motitech, it means that the company will be able to provide equipment to an increased number of care homes. Encouraging as many people as possible to get involved in physical activity in general, which has a significant, positive impact on physical and mental well being. British Cycling will also be supporting the marketing and communications for the Road Worlds for Seniors.

We love this! This article straddles two major areas of our business at Greenfield IT. We have a Sport Tech Team who recruit for sporting clubs, organisations and peripheral tech firms. We also do lots of work in the health tech sector, dealing with companies who are developing tech and solutions to make life easier for the ageing population.

If you work in either the Sports Tech industry or Health Care Tech, please get in touch.